I always had scripts playing in my mind. So one day, I started expressing some of them through TikTok as a creative outlet. As I spent more time creating, I started analyzing how brands were showing up online. That's when I noticed a gap: brands (most of the time) weren't optimising their presence.

Wrong format, wrong message, no clear direction. But hey, I also started with just having "fun ideas". So I learned to build consistent strategies that give those ideas direction. That way, it is never just "I have an idea", but a strong brand identity we are building.